TCL is one of the fastest-growing television brands in America due in part to the fact that it never stops innovating. On January 4, 2017, TCL announced a roster of new products, 25 in all, that will be showing up in its C, P, and S series products. These new TVs promise better picture, sound, overall design, and content than before.
The C and P series now feature Dolby Vision high-dynamic range technology which delivers striking imaging, brilliant colors, and crisp contrast via advanced LED phosphors and Contrast Control technologies. Using Dolby’s universal HDR solution, these sets will support both Dolby Vision and generic HDR (HDR10), providing consumers maximum choice when it comes to content. This means more lifelike playback for all content on all platforms.
According to Chris Larson, Vice President, Sales and Marketing, TCL North America:
“TCL is taking the TV viewing experience to a whole new level with an array of models boasting leading technology like Dolby Vision for the best HDR experience in the market. Consumers consistently rank picture quality as one of the most critical factors when it comes to buying televisions and TCL is listening. We believe the importance of HDR will continue to intensify in 2017 and our new TCL Roku TVs will deliver on this technology, allowing us to maintain our rapid growth in the U.S.”
Dolby Vision is designed to transform the in-home TV experience by delivering exceptional brightness and contrast, as well as a palette brimming with lavish colors. By bringing advanced technologies from the cinema to the home, Dolby Vision can deliver exceptional viewing experiences to consumers. It is the preferred HDR mastering workflow for major studios and a growing number of creatives, so consumers will have access to more of what they want to watch in HDR. Dolby delivers spectacular experiences in broadcast, gaming, music and other genres, and this expertise is the foundation that will enable Dolby Vision to drive the future of entertainment tomorrow.
From Giles Baker, Senior Vice President, Consumer Entertainment Group, Dolby Laboratories:
“We’re excited to partner with TCL to deliver Dolby Vision to more consumers than ever before. With Dolby Vision, you are able to enjoy a premium entertainment experience that is more life-like. Preserving the artistic intent of the content creator, watching Dolby Vision is more like looking through a window than at a screen.”
TCL continues to build on its partnership with Roku which began in 2014. The 2017 4K HDR TCL Roku TV models combine premium picture quality and industrial design with the latest version available of Roku OS and its extensive line-up of streaming channels. Check them out:
TCL Roku TV C-Series: Contemporary Design
- Delivers stunning 4K high-dynamic range and super slim, elegant design
- Supports Dolby Vision, delivering the ultimate HDR imaging experience
- Images are brighter than those that can be seen on today’s standard TV sets
- Deep darks provide a new level of richness and precision
- HDR Dynamic Contrast allows the contrast to be optimized for each HDR scene
- Features advanced LED phosphor for more realistic colors, brighter highlights and increased light-to-dark contrast
- Equipped with TCL 4K Creative Pro up-scaling so viewers can enjoy their existing HD content with increased detail and realistic clarity
- Enhanced Roku TV remote with headphone jack for private listening and voice search
- High-speed 802.11ac wireless and Ethernet networking for faster streaming
- Three HDMI 2.0a ports with HDCP 2.2 so users can enjoy optimal functionality
- Available Spring 2017 with sizes ranging from 49 to 75 inches
TCL Roku TV P-Series: Powerful Picture Performance
- Combines superior 4K UHD picture quality with Dolby Vision
- Delivers the ultimate HDR imaging experience, in the P-Series
- HDR Contrast Control Zones – contrast is individually optimized across 72 zones to achieve deeper blacks and brighter whites
- Advanced LED phosphor steps up playback performance with exceptional colors, brighter highlights and increased light-to-dark contrast
- Features TCL 4K Creative Pro up-scaling
- Advanced remote offering voice search and a headphone jack for private listening
- High- speed 802.11ac wireless and Ethernet networking
- Three HDMI 2.0a ports with HDCP 2.2.
- Delivering premium Dolby Vision HDR picture quality at a great value, the 50 inch model will launch at $499.99 as part of a lineup that ranges from 50 to 65 inches
TCL Roku TV S-Series: Smart Value
- Crisp 4K UHD picture performance
- HDR and Creative Pro 4K upscaling for precise clarity and detail
- Packed with a variety of innovative technologies and features to provide consumers with an exceptional viewing experience
- Fast dual-band wireless connections
- Three HDMI ports
- Simple and intuitive user interface
- Available Spring 2017 with sizes ranging from 43 to 65 inches
About TCL
TCL is one of the fastest growing consumer electronics and TV brands in North America. TCL (The Creative Life) was founded more than 30 years ago and prides itself on delivering high quality products featuring stylish design and the latest technology. With extensive manufacturing expertise, a vertically integrated supply chain, and state-of-the-art panel factory, TCL offers innovative televisions, including award- winning TCL® Roku® TV models. www.tclusa.com/ces
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