Founded in Los Angeles in July of 2008, Tsovet is a privately held brand and global exporter of American-designed timepieces. Inspired by industrial tools, engine gauges, and avionic instrumentation, Tsovet watches are situated right at the corner of butch and fabulous. Tsovet timepieces are designed using quartz and automatic movements imported from Switzerland and Japan blending a decidedly clean and modern aesthetic with old-school craftsmanship and quality.
Check out the latest Fall/Holiday releases:
JPT-CC38 $375
The JPT-CC38 features a 38mm brushed and polished 316-L stainless steel case and pushers. The domed mineral crystal is the perfect showcase for the beautifully simple and balanced satin finish face. Completing the outside of this handsome watch is a spiffy double-layer, blind-stitched Italian leather strap.On the inside, the JPT-CC38 features a Japanese-made Miyota Quartz Chronograph for long lasting reliability.
Color selections – Black, Stainless, Gold
SVT-RM40 $325
40mm / Swiss 3 hand + date Movement
The SVT-RM40 is the very picture of simplicity and functionality and it is rated to a depth of 100 meters. The 316-L stainless steel case is accented by hand-finished lug arms and features an offset screw down crown. The detailed case attributes, accompanied by subtle dial markers and faceted hands, showcase the modern approach of the SVT-RM40 to the past.
Color selections – Black, Stainless, Gunmetal
For more information about Tsovet timepieces, click here.
Brother. Father. Fellow. 